View a detailed list of required courses.
Is Marketing the right fit for me?
Marketing majors study business activities that connect consumers with goods. Are you persuasive? Are you a natural promoter? A marketing major typically combines a strong analytical background with a creative flair and the ability to connect with people.
What courses will I take?
Some of the courses you might take include:
- Marketing Research
- Marketing Strategy
- Consumer Behavior
- Marketing Communications
- Pricing Policies
What kind of job will I get when I graduate?
You might start with an entry-level position in marketing, sales, or market research.
Who recruits marketing majors?
- Bon Ton Stores
- Allstate Insurance
- Discover Financial Services
- Epic Systems
- Hitachi Consulting