Major Requirements

View a detailed list of required courses.

Is Marketing the right fit for me?

Marketing majors study business activities that connect consumers with goods. Are you persuasive? Are you a natural promoter? A marketing major typically combines a strong analytical background with a creative flair and the ability to connect with people.

What courses will I take?

Some of the courses you might take include:

  • Marketing Research
  • Marketing Strategy
  • Consumer Behavior
  • Marketing Communications
  • Pricing Policies
  • Social Psychology

What kind of job will I get when I graduate?

You might start with an entry-level position in marketing, sales, or market research.

Who recruits marketing majors?

  • Kraft
  • Bon Ton Stores
  • Allstate Insurance
  • Discover Financial Services
  • Epic Systems
  • Hitachi Consulting
  • Kohls
  • Nielsen