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John M. Jones Marketing Proseminar: "Omission Neglect," Frank Kardes of the Carl H. Lindner College of Business, University of Cincinnati
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Omission Neglect
Abstract: People are surprisingly insensitive to omissions, or missing pieces of information of all types (e.g., missing or unknown attributes, options, possibilities). As a consequence, people tend to form strong judgments based on weak evidence. Omission neglect occurs at all stages of information processing (attention, learning, memory, judgment, and decision making) and occurs in a wide variety of paradigms. Some new approaches for debiasing omission neglect will be discussed.
Where
2041 BIF
515 E Gregory Drive, Champaign, IL 61820, United States
Speakers
Frank Kardes
Donald E. Weston Professor of Marketing
Carl H. Lindner College of Business, University of Cincinnati
Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five national professional societies. His research focuses on omission neglect, consumer judgment and inference processes, persuasion and advertising, and consumer and managerial decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards.
Hosted By
Minkyung Koo
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