Illinois Design Consulting

Real-world Experience. Real-world Impact.


Who We Are

Illinois Design Consulting (IDC) is a new design consulting group housed under the Magelli Office of Experiential Learning in partnership with the Siebel Center of Design at the University of Illinois. Using a human-centered and design thinking approach, IDC provides students with real-world project opportunities while helping clients solve design challenges and identify design opportunities. IDC conducts 20+ projects each year with companies and organizations ranging from Fortune 500 to startups and nonprofits.


What We Do

Surveys, Interviews, and Co-creations

Think Aloud, User Testing, and Usability Testing

Storyboarding, Wireframing and Prototyping

Personas, Behavioral Segmentation, and Journey Mapping

Heuristic Evaluation and Cognitive Walkthrough

Secondary Research and Competitive Analysis


Week 0: August / January

Scoping & Recruiting

Week 1: September / Feburary

Onboarding & Project Kickoff

Week 7: October / March

Mid-point Research Readout

Week 14: December / April

Final Presentation & Deliverables


Real-world Experience.
Real-world Impact.

We work with clients and partners across the campus to offer a chance for you to understand practical, ethical, and technical dimensions in the design world. IDC provides you with projects that bridge the gap between theory and practice. You will be able to integrate knowledge and skills learned in the classroom to identify and solve problems beyond the classroom. Through working in a real-world context, you will get to grow into a design professional who is resilient and adaptable to change. You will be able to openly self-evaluate and display thoughtful, thorough, and informed judgment in diverse situations.


Learning by Doing.

IDC consultants gain unparalleled professional development. Development is at the core of everything we do. No matter what your background is, you will come out of IDC with new or improved skills. The IDC experience is designed to facilitate effective, vigorous, and flexible learning that will prepare our students for accomplishment, fulfillment, and self-realization in a swiftly changing world. You will be able to assess, critique, and improve your work through an understanding of how to develop new knowledge and skills where necessary.

Case Studies

Gies AR

The Disruption Lab tasked our student team to conduct user research sessions with extended stakeholders to understand the ways to engage them with immersive technologies in the space of BIF. This project has a second phase in Spring 2022 that has a focus on prototyping and conducting co-creation sessions with stakeholders.

Illinois Quickpoll

The Smart, Healthy Communities Initiative (SHCI) leads the multi-departmental projects including the Illinois App. Our student team worked with SHCI and researched how instructors and students currently interact with iClicker technology within the classroom to determine an optimal user experience within a mobile application.

Cohort Analysis Tool

A global venture capital firm is looking to launch a product for founders to analyze the levers of their business before going through the VC due-diligence process. We worked with the VC firm to conduct heuristic evaluations to understand potential usability issues and provide recommendations that better accommodate first-time users.

What Students Say

"It's one thing in all these classes at the university to study theories and laws, but it's another to actually see how they work in practice. That has been an invaluable and really rewarding experience."

"I love seeing it all come together, especially through the eyes of the client. I also really enjoyed bonding with my team. They are all great people, and it made the entire semester significantly more fun."

"I really liked the professionalism of the organization. I also liked how a lot of our work was very independent and self-paced, but it was nice to have a team to rely on when I felt stuck."


Interested in working with us?