Marketing is a dynamic, ever-evolving field focused on solving real business problems, whether it is understanding customer needs, launching new products, or driving growth through strategy and innovation.
Whether you are creative, analytical, or a bit of both, marketing offers a wide range of career paths across every industry. At Gies Business, you will build the skills to lead, adapt, and make an impact wherever your career takes you.
Faculty in the marketing area employ a diverse set of research methodologies to explore marketing-related problems. These include quantitative modeling, experimental design, survey approaches, and qualitative research techniques.
Our faculty explore problems ranging from marketing issues in developing economies, consumer rituals, cross-cultural consumer behavior, improving customer relationships, and creating effective models to predict the effects of marketing and retailing-related decisions. Research by our faculty appears regularly in top journals in the field, including the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.
