Career services
Gies Business is committed to career and professional development and supports all students with career advising, skill development workshops, résumé reviews, career fairs, and much more.
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The marketing faculty is renowned for creating carefully crafted classroom experiences that are based on current marketing practices and grounded in real-world examples. Marketing faculty deliver core and elective courses at the undergraduate, master’s and doctoral levels.
Core Courses
| Course | Title | Notes |
|---|---|---|
| ACCY 201 | Accounting and Accountancy I | |
| ACCY 202 | Accounting and Accountancy II | |
| BADM 210 | Business Analytics I | |
| BADM 211 | Business Analytics II | |
| BADM 275 | Introduction to Operations and Supply Chain Management | |
| BADM 300 | The Legal Environment of Business | |
| BADM 310 | Management and Organizational Behavior | |
| BADM 320 | Principles of Marketing | |
| BADM 449 | Business Policy and Strategy | |
| BUS 101 | Professional Responsibility and Business | |
| BUS 201 | Business Dynamics | |
| BUS 301 | Business in Action | |
| BUS 401 | Business in a Global Perspective | |
| FIN 221 | Corporate Finance |
Marketing, BS Core Requirements
Sample Major General Electives
| Course | Title | Notes |
|---|---|---|
| BADM 321 | Principles of Retailing | |
| BADM 323 | Marketing Communications | |
| BADM 329 | New Product Development | |
| BADM 330 | Brand Management | |
| BADM 351 | Social Media Strategy | |
| BADM 360 | Digital Marketing | |
| BADM 361 | Marketing Analytics | |
| BADM 382 | International Marketing | |
| BADM 395 | Special Topics (Section SMM: Social Media Marketing) | |
| BADM 395 | Special Topics (Section CA: Consumer Analytics) |
Gies Business is committed to career and professional development and supports all students with career advising, skill development workshops, résumé reviews, career fairs, and much more.
Marketing career information
Job categories, salary details, and graduate school data
Career services
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