Marketing Major

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The marketing faculty is renowned for creating carefully crafted classroom experiences that are based on current marketing practices and grounded in real-world examples. Marketing faculty deliver core and elective courses at the undergraduate, master’s and doctoral levels.

  • Core Courses

    Course Title Notes
    ACCY 201 Accounting and Accountancy I
    ACCY 202 Accounting and Accountancy II
    BADM 210 Business Analytics I
    BADM 211 Business Analytics II
    BADM 275 Introduction to Operations and Supply Chain Management
    BADM 300 The Legal Environment of Business
    BADM 310 Management and Organizational Behavior
    BADM 320 Principles of Marketing
    BADM 449 Business Policy and Strategy
    BUS 101 Professional Responsibility and Business
    BUS 201 Business Dynamics
    BUS 301 Business in Action
    BUS 401 Business in a Global Perspective
    FIN 221 Corporate Finance
  • Marketing, BS Core Requirements

    Course Title Notes
    BADM 322 Marketing Research
    BADM 325 Consumer Behavior
    BADM 420 Advanced Marketing Management
  • Sample Major General Electives

    Course Title Notes
    BADM 321 Principles of Retailing
    BADM 323 Marketing Communications
    BADM 329 New Product Development
    BADM 330 Brand Management
    BADM 351 Social Media Strategy
    BADM 360 Digital Marketing
    BADM 361 Marketing Analytics
    BADM 382 International Marketing
    BADM 395 Special Topics (Section SMM: Social Media Marketing)
    BADM 395 Special Topics (Section CA: Consumer Analytics)

Career services

Gies Business is committed to career and professional development and supports all students with career advising, skill development workshops, résumé reviews, career fairs, and much more.