BADM 350

IT FOR NETWORKED ORGANIZATIONS

Learning Objectives

-You will be able to explain the relationship between the strategy of the firm and its information systems.

-You will be able to describe and explain the application of various technologies used in the business world today.

-You will have a basic understanding of the technology infrastructure that enables businesses to innovate using technology.

-You will be able to explain the benefits of several different classes of commonly used information systems.

-You will have knowledge of and would have used some personal and business productivity/collaboration tools.

-You will be able to identify and suggest appropriate responses to managerial and organizational issues stemming from the development, implementation, and use of computer-based information systems.

Tools & Techniques

MySQL

Miro

Business Model

Canvas

Concepts

Network Effects

Total Cost of Ownership

Long Tail

Data Mining Overview

Business Intelligence

BADM 351

E-BUSINESS MANAGEMENT

Learning objectives

Develop an understanding and appreciation of the social media ecosystem

Develop capabilities in measuring the value of social media to various firms

Critically evaluate business opportunities that include the use of or potential use of social media

Understand common Internet advertising models

Develop an appreciation of the business impact of privacy and personalization

Learn how Big Data created in the social media context enables predictive analytics and apply this knowledge to

Tools & Techniques

Instagram

Google Ads

Gephi

Data Robot

Content sharing strategies on social media

Estimating the value of social media metric

Running online advertising campaign through Google Ads

Methods to analysis social network graphs

Social media data analytics

(Exposure to Shark Tank)

Concepts

Web 2.0

Value of social media

Pay-per-click

Social network analysis

Corporate social media policies

SEO

Platform responsibilities

Digital communities