Marketing majors at Gies Business study business activities directly related to connecting consumers with goods. Here you will learn how to use analytical and creative skills to make those connections and assess the economic, cultural, demographic, and psychological factors that influence the demand for products and services.

Through a variety of Gies student organizations, marketing internships, and faculty-led marketing research groups, you can explore the many facets of this interesting and dynamic field. The extracurricular opportunities we offer allow you to build relationships with marketing professionals, gain insight and experience in the creative and strategic aspects of the discipline, and advance your career goals.

Our reputation for preparing tomorrow’s marketing leaders is reflected in our high placement rate, with 98% of Gies marketing graduates entering the job market or graduate school after earning their bachelor of science degrees. In 2019, the average starting salary for a Gies marketing graduate was $60,164.