Marketing career tracks

There are three career tracks that marketing majors can choose from. Each career track entails the core marketing courses, the four career track required courses, and two additional marketing course offerings. Students are able to take multiple career tracks, or take no career track at all.

Product Innovation & Design Career Track

Required courses
  • BADM 329: New Product Development
  • BADM 330: Brand Management
  • BADM 331: Making Things
  • BADM 360: Digital Marketing
Typical careers
  • New product development
  • Design in business
  • Innovation
  • Entrepreneurship
  • Marketing
  • Brand consulting

Promotion & Digital Marketing Career Track

Required courses
  • BADM 323: Marketing Communication
  • BADM 330: Brand Management
  • BADM 382: International Marketing
  • BADM 360: Digital Marketing
Typical careers
  • Marketing manager
  • Digital marketing
  • Social media marketing
  • Sales and advertising
  • Brand strategy
  • Brand management
  • Consumer behavior
  • Public relations
  • Non-profit marketing

Consumer & Marketing Analytics Career Track

Required courses
  • BADM 326: Pricing Strategies
  • BADM 351: Social Media Strategy
  • BADM 361: Marketing Analytics
  • BADM 395: Consumer Analytics
Typical careers
  • Market analyst
  • Consumer decision making
  • Supply chain management
  • Forecasting, pricing, data mining and analysis
  • Marketing research

Career services

Gies Business is committed to career and professional development and supports all students with career advising, skill development workshops, resume reviews, career fairs, and much more.

Marketing career information

Job categories, salary details, and more

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