Career Profile (Salary, Job Titles, Grad School Data)
Marketing encompasses business activities directly related to marketing goods and services to businesses (B2B), consumers (B2C) or both. The role of marketing is a key factor in driving growth for many organizations. Marketing jobs are available at all kinds of organizations — large firms, startups, small businesses, and non-profits. Marketing is no longer a one-size-fits-all job description, and the role is continuously changing as new technologies emerge.
At Gies, you may choose from three concentrations with the Marketing major:
1. Product Innovation & Design: An entrepreneurial interest in creative fields, design, and new product development
2. Promotional & Digital Marketing: Focuses on marketing strategy, marketing analysis, consulting, sales, general marketing office, digital and social media
3. Consumer & Marketing Analytics: For an interest in the growing field of data analytics and pricing