Are you sending out one job application after another, but not hearing back? Your resume may be the issue. As you’ve probably already heard, you’ve got about six seconds to catch someone’s eye (or be passed over), so having a resume that tells a great story quickly is important.
SEO stands for search engine optimization, and it involves techniques to make a website appealing to search engine algorithms. Top websites regularly consider how to make sure they’re noticed by the big search engines—and when it comes to your resume, standing out in a database of resumes is the only way to get noticed by a live human recruiter.
Follow these 2 simple steps to maximize your SEO (for more details review the SORR technique linked above).
If your prospective employers are using an applicant tracking system (ATS) and most large employers are, keywords can get you past the machine and in front of human eyes. Today’s sophisticated ATS engines search not only for keywords, but also scan for appropriate and relevant context.
But even if your prospective employer isn’t using an ATS, including clear, relevant keywords increases the odds that your skills will jump off the page to a recruiter skimming your resume for relevance.
Generic phrases like “excellent communicator,” “results-oriented,” and “self-starter” are not effective uses of space. Transition phrases (like “was responsible for”) for active words like “directed” instead.
Next, remove the objective section. Don’t waste valuable resume real estate on this—most readers will skip it.
Finally, use numbers. Hard data (think: dollars and percentages) are easier to digest than text. So, instead of “top-seller,” opt for “‘more than 5k in sales” or “increased views by 20% .”