Marketing

Marketing encompasses business activities directly related to placing meaningful assortments of goods and services in the hands of the consumer. Marketing jobs are available at all kinds of organizations — large firms, startups, small businesses, and non-profits.   At Gies, you may choose from three concentrations:

1. Product Innovation & Design: An entrepreneurial interest in creative fields, design, and new product development

2. Promotional & Digital Marketing: Focuses on marketing strategy, marketing analysis, consulting, sales, general marketing office, digital and social media

3. Consumer & Marketing Analytics: For an interest in the growing field of data analytics and pricing



Job Categories Pursued by Gies Marketing Majors

Consulting

Management consultants provide advice to senior and middle corporate managers about the operations or strategic direction of various functions in the company. Most consulting jobs are project-oriented assignments or engagements.

Marketing Management

Marketing Managers oversee the day-to-day operations of goods, services, and employees. Managers are in charge of executing company goals, and most new hires will enter into a management training program.

Market Research

Students who go into market research work for manufacturers, retailers, wholesalers, trade and industry associations, market research firms, advertising agencies, the government, and non-profit agencies.   Market research analysts use market studies to discover how well a company’s products or services may sell. In this multifaceted occupation, analysts work with detailed data about consumers, industry competitors, and various market conditions. This information is then presented to marketing managers or other decision-makers in the company.    Employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across many industries.

Retail

Expect to do some sales work or work as an Assistant Manager, managing one or several departments before advancing to a store management position or to a position that involves buying, advertising, location analysis and brand management.

Sales

Provides goods or services to clients with the goal of increasing revenue. Sales can be business-to-business, direct marketing, or account management. Selling is the implementation of marketing to the needs of clients. There are many sales opportunities and jobs in different industries.

Operations manager

Responsible for the ins and outs of how an organization runs. They look at all the systems and processes and help evaluate the best way to do them.  This is a common route for double majors in Operations Management.

Inbound/Digital Marketing

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Common Job titles include: Digital Marketer, Content Strategist or Content Marketer, SEO Specialist, Social Media Manager, Marketing Manager, Paid Ads Manager, Paid Marketing Manager

Outbound Marketing

Traditional approach of marketing through paid advertising such as radio, television, billboards, newspaper, etc.

Graphic Design

Graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. Graphic designers typically work on website design, ad designs, and any graphics or images used in marketing or promotions.  The skills and qualifications required of graphic designers include proficiency in graphic design programs like Photoshop, Illustrator, and InDesign, knowledge of design elements, excellent verbal and visual communication skills, and experience creating visual art for marketing purposes



Marketing Major Skills

There are certain transferable skills that employers recognize as being present in the most effective employees. Students who major in marketing develop a number of these skills that can be used across industries.



Spotlight: Marketing Manager Career Overview

"Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products. Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.  For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she may assist in the development of that product or service and to create a marketing plan for it."

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers

How to Land Your First Marketing Job

Follow these steps to prepare for the job search process!

Use Keywords

When using job search platforms, such as Handshake, utilize keywords to find appropriate positions the industries you are interested in. Below are titles Gies Alumni have had:

  • Marketing Coordinator/Associate
  • Marketing Research Analyst
  • Sales Specialist
  • Client Specialist
  • Account Coordinator
  • Brand Strategist
  • Social Media Coordinator
  • Copywriter
  • Business Development Analyst
  • Sales Associate
  • Sales Consultant
  • Visual Merchandiser
  • Buyer
  • Search Engine Optimization (SEO) Specialist
  • Digital Marketing Manager
  • UI/UX Designer
  • Data Analyst
  • Account Executive
  • Marketing Assistant
  • Media Specialist
  • Public Relations Specialist
  • Retail Analyst
  • Product Analyst
  • Procurement Buyer
  • Retail Merchant
  • Sales Executive
  • Communications Coordinator
  • Digital Technology Analyst

Know How to Find These Opportunities

A simple way to get started is by learning more about the companies that hired Gies students in the past. Once you have identified your target companies, follow these companies on Handshake to be informed about opportunities and info sessions, in which you can network with recruiters and professionals. Below are employers who have hired Gies Marketing students:

Customize your Resume & Cover Letter

It’s important to customize your application documents for the industry/position you will be pursuing. Highlight your relevant experience by incorporating desired skills and qualifications into your application documents. How does your experience align with the skills the employer is seeking?

Some of the important skills you may want to highlight:

  • Business management
  • Research
  • Sales
  • Leadership
  • Communication skills
  • Organizational skills
  • Storytelling
  • Creativity
  • Strategic thinking
  • Collaboration
  • Critical Thinking
  • Attention to detail
  • Data Analysis/Storytelling
  • Problem Solving
  • Copywriting
  • Social Media Platforms
  • Social Media Management
  • SEO
  • Graphic Design (Photoshop, InDesign, Flash, Creative Suite & Illustrator)
  • Typography (Fonts, Logo creatiion, spacing, storyboarding)
  • UI/UX experience (Sketch)
  • Technical Skills: Excel, Google Analytics
  • PowerPoint
  • Find more skills here!

Job Boards For Marketing Roles

No one likes logging on a dozen different platforms to find job opportunities, so we recommend starting with the Handshake job board.  Additional job boards can be helpful if you don't find what you are looking for.

General Interview Questions for Marketing Roles

  • Tell me about a marketing project in which you had to coordinate and manage a diverse team of people to achieve deliverables.
  • Give me an example of a marketing campaign (either your own or someone else's) that you consider to have been very successful.
  • Tell me about a campaign with which you were involved that did not go as well as expected. What do you think went wrong?
  • What do you consider the five most important aspects of successful marketing?
  • Tell me about a time when you successfully changed a customer's mind.
  • Give an example of a time when you accomplished a marketing activity on a tight budget.
  • How have you successfully incorporated online marketing tools into your previous marketing campaigns?
  • How familiar are you with our target market?
  • What marketing strategies would you consider using for our product?
  • Why are you interested in our product/service?

Interview Questions for Market Research Analyst

  • Let’s look through your portfolio! Tell me about a design project that you’re proud of and walk us through your process.
  • What process do you follow when analyzing competitors?
  • How do you interpret consumer behavior in an ever-changing market?
  • What methods do you use to present complicated data to management?
  • What is the biggest challenge in understanding consumer behavior?
  • Talk about a product that you think is marketed well. What kind of research contributed to those results?
  • How would you approach building a market in a new city? What information would you like to have to determine the best possible fit?
  • How would you approach analyzing our customers and competitors?
  • What do you think of our current marketing strategy? What would you do differently?

Interview Questions for Social Media Marketing Role

  • Let’s look through your portfolio! Tell me about a design project that you’re proud of and walk us through your process.
  • “What marketing channels do you have experience with?”
  • “Which analytics platforms are you familiar with?”
  • “Have you ever had to reconcile contradictory or misleading metrics from different platforms?”
  • “Tell me about a time where you recommended a certain action that turned out to be incorrect.”Tell me about SEO and its relationship with social media.
  • "Tell me about SEO and its relationship with social media.""What are the relevant metrics for tracking ROI on social media?
  • "What are the relevant metrics for tracking ROI on social media?"How do you deal with negative comments or a brand reputation crisis?
  • "How do you deal with negative comments or a brand reputation crisis?"

Interview Questions for Sales/Sales Consulting/Sales Associate

  • What made you decide to start a career in sales consulting?
  • Explain in detail how you start and end the sales process.
  • What is the key for a sales specialist to effectively engage with the public as well as their co-workers?
  • Describe your experience in providing education and coaching to members of a sales team in order to improve effectiveness and efficiency?
  • Do you put a significant amount of importance on staying up-to-date on the latest sales trends? What do you do in order to accomplish this?
  • Sales support specialist often have to face difficult customers. How do you deal with challenging or irate customers?
  • What would you do if you were presented a problem by a client that you didn't know how to resolve?
  • How would you go about selling our service to potential clients?
  • How do you keep yourself organized and prioritize clients appropriately?

Interview Questions for Graphic Design

  • What made you decide to start a career in sales consulting?
  • Let’s look through your portfolio! Tell me about a design project that you’re proud of and walk us through your process.
  • What do you think makes someone a good designer?
  • What is the latest design campaign that you’ve seen and what do you like/or not like about it?
  • Where do you get design inspiration from?
  • Do you prefer to work as a team or solo?
  • What kind of design projects do you love to work on?
  • Were there any mistakes you’ve made as a designer and what did you learn from that experience?

Interview Questions for an Email Marketing Role

  • “Tell me about a time when you owned the process of an email campaign from beginning to end.”
  • “Which tools do you use to report on the success of your email campaigns?”
  • "What companies do you follow that do email well?"
  • "If a customer writes a negative review of a product we’re marketing, how would you respond?"
  • "How do you manage the launch of a new product?"
  • “Give an example of a goal you had to achieve, the metrics you used as benchmarks, and the strategy that you implemented. Did you meet the goal?”

Interview Questions for a Content/SEO Marketing Role

  • “What techniques do you use the measure the quality of your work?
  • "What steps do you take to ensure the desired quality is achieved?”
  • “How did you grow traffic in your last role?”
  • “What were your content promotion strategies?”
  • “What is your favorite piece of recent content?”
  • What are the steps you take to optimize a website?
  • What tools do you use to track and manage your campaigns?
  • How does social media play into an SEO strategy?
  • How do you do keyword research?

Sample Interview Question with Response

“Tell me about a time you worked well as part of a team”

“When I was a junior, I worked on a case project for a marketing class where six of us were asked to simulate the marketing activities of a hypothetical business. We were asked to develop and manage a marketing plan and make recommendations for approaches. Early on we floundered to find a focus. I suggested that we focus on an advertising strategy within social media.

I led a discussion about the pros and cons of that topic and encouraged a couple of the more reticent members to chime in. Two of the group members didn't initially embrace my original proposal.

However, I was able to draw consensus after incorporating their suggestion that we focus on targeted advertising within Facebook based on target users' interests. We ended up working hard as a group, receiving very positive feedback from our professor, and getting an A grade on the project.”