Department of Business Administration

Bachelor of Science in Marketing

The Degree Audit Report (DARS) provides the official requirements for all majors and minors. Select the correct catalog year, which is the year you started at UIUC.

Marketing Career Tracks

The Gies Marketing Department has developed new, optional Marketing Career Tracks designed to prepare student for the demands of the job market.  The career tracks will not appear on your transcript.

Product Innovation & Design

An entrepreneurial interest in creative fields, design, and new product development

BADM 329 - New Product Development

BADM 330 - Brand Management

BADM 331 - Making Things

BADM 360 - Digital Marketing

Promotional & Digital Marketing

Focuses on marketing strategy, marketing analysis, consulting, sales, general marketing office, digital and social media

BADM 323 - Marketing Communication

BADM 330 - Brand Management

BADM 382 - International Marketing

BADM 360 - Digital Marketing

Consumer & Marketing Analytics

For an interest in the growing field of data analytics and pricing

BADM 395, CA - Consumer Analytics

BADM 361 - Marketing Analytics

BADM 326 - Pricing Strategy

BADM 351 - Social Media Strategy

Marketing Major Planning Forms

While degree plans are intended to provide you with accurate information, the final responsibility for knowing and completing degree requirements is your responsibility. Course offerings and enrollment restrictions should be confirmed with your Degree Audit Report (DARS) and the Course Explorer.

Marketing Planning Form (Fall 2021 entry)

Marketing Planning Form (Fall 2020 entry)

Requirements for students who were admitted to Illinois in Fall 2021

Code Title Hours
BADM 322 Marketing Research (Prerequisite: BADM 320) 3
BADM 325 Consumer Behavior (Prerequisite: BADM 320) 3
BADM 420 Advanced Marketing Management (Prerequisite: BADM 320) 3
Select  Six: 18
BADM 311 Leading Individuals and Teams (Prerequisite: BADM 310)
BADM 312

BADM 321

BADM 323
Designing and Managing Orgs (Prerequisite: BADM 310)

Principles of Retailing (Prerequisite:  BADM 320)

Marketing Communications (Prerequisite: BADM 320)
BADM 324 Purchasing and Supply Mgmnt (Prerequisite: Credit or concurrent enrollment in BADM 320)
BADM 326 Pricing Policies (Prerequisite: BADM 320)
BADM 327 Marketing to Business and Govt (Prerequisite: BADM 320)
BADM 328 Business-to-Business Selling
BADM 329 New Product Development (Prerequisite: BADM 320)
BADM 330

BADM 331

BADM 351

BADM 360

BADM 361
Brand Management 

Making Things (Spring only when offered)

E-Business Management 

Marketing Analytics (Formerly BADM 395 MA; Prerequisites:  BADM 210 and BADM 211, offered fall only)

Digital Marketing Strategy Formerly BADM 395 DIG; offered spring only)
BADM 374

BADM 378

BADM 382
Management Decision Models (Prerequisite: BADM 210)

Logistics Management

International Marketing (Prerequisite: BADM 320)
BADM 395 CA

BADM 395 SMM
Consumer Analytics

Social Media Marketing
GEOG 440 Business Applications of GIS (Spring only when offered)
TOTAL HOURS 27

Requirements for students who were admitted to Illinois in Fall 2020

Code Title Hours
BADM 322 Marketing Research (Prerequisite: BADM 320) 3
BADM 325 Consumer Behavior (Prerequisite: BADM 320) 3
BADM 350

BADM 375
IT for Networked Organizations

Operations Management
3

3
BADM 420 Advanced Marketing Management (Prerequisite: BADM 320) 3
Select  four:  Must include at least two Marketing Major Elective Courses - marked with * 12-13
BADM 321* Principles of Retailing (Prerequisite: BADM 320) *
BADM 323* Marketing Communications (Prerequisite: BADM 320) *
BADM 324* Purchasing and Supply Mgmnt (Prerequisite: Credit or concurrent enrollment in BADM 320) *
BADM 326* Pricing Policies (Prerequisite: BADM 320) *
BADM 327* Marketing to Business and Govt (Prerequisite: BADM 320) *
BADM 328* Business-to-Business Selling *
BADM 329* New Product Development (Prerequisite: BADM 320) *
BADM 330*

BADM 331*
Brand Management *

Making Things * (Spring only when offered)
BADM 382* International Marketing (Prerequisite: BADM 320) *
BADM 395 DIG * Digital Marketing Strategy*
BADM 395 SMM*

BADM 395 MA*

PSYC 201
Social Media Marketing*

Marketing Analytics
Intro to Social Psychology (Prerequisite:  PSYC 100 or PSYC 103)
BADM 311 Leading Individuals and Teams (Prerequisite:  BADM 310)
BADM 312 Designing and Managing Orgs (Prerequisite:  BADM 310)
BADM 374 Management Decision Models (Prerequisite:  BADM 210)
BADM 378 Logistics Management
BADM 403 Corporate and Commercial Law 4
TOTAL HOURS 27