Marketing - Undergraduate Academic Advising

Department of Business Administration

Bachelor of Science in Marketing

The Degree Audit Report (DARS) provides the official requirements for all majors and minors. Select the correct catalog year, which is the year you started at UIUC.

Marketing Career Tracks

The Gies Marketing Department has developed new, optional Marketing Career Tracks designed to prepare student for the demands of the job market. The career tracks will not appear on your transcript.

Product Innovation & Design

An entrepreneurial interest in creative fields, design, and new product development

BADM 329 - New Product Development

BADM 330 - Brand Management

BADM 331 - Making Things

BADM 360 - Digital Marketing

Promotional & Digital Marketing

Focuses on marketing strategy, marketing analysis, consulting, sales, general marketing office, digital and social media

BADM 323 - Marketing Communication

BADM 330 - Brand Management

BADM 382 - International Marketing

BADM 360 - Digital Marketing

Consumer & Marketing Analytics

For an interest in the growing field of data analytics and pricing

BADM 395, CA - Consumer Analytics

BADM 361 - Marketing Analytics

BADM 326 - Pricing Strategy

BADM 351 - Social Media Strategy

Marketing Major Planning Forms

While degree plans are intended to provide you with accurate information, the final responsibility for knowing and completing degree requirements is your responsibility. Course offerings and enrollment restrictions should be confirmed with your Degree Audit Report (DARS) and the Course Explorer.

Marketing Planning Form (Fall 2023 entry)

Marketing Planning Form (Fall 2022 entry)

Marketing Planning Form (Fall 2021 entry)

Marketing Planning Form (Fall 2020 entry)

Requirements for students who were admitted to Illinois in Fall 2022

Code	Title	Hours
BADM 322	Marketing Research (Prerequisite: BADM 320)	3
BADM 325	Consumer Behavior (Prerequisite: BADM 320)	3
BADM 420	Advanced Marketing Management (Prerequisite: BADM 320)	3
Select Six:		18
BADM 311	Leading Individuals and Teams (Prerequisite: BADM 310)
BADM 312 BADM 321 BADM 323	Designing and Managing Orgs (Prerequisite: BADM 310) Principles of Retailing (Prerequisite: BADM 320) Marketing Communications (Prerequisite: BADM 320)
BADM 324	Purchasing and Supply Mgmnt (Prerequisite: Credit or concurrent enrollment in BADM 320)
BADM 326	Pricing Policies (Prerequisite: BADM 320)
BADM 327	Marketing to Business and Govt (Prerequisite: BADM 320)
BADM 328	Business-to-Business Selling
BADM 329	New Product Development (Prerequisite: BADM 320)
BADM 330 BADM 331 BADM 351 BADM 360 BADM 361	Brand Management Making Things (Spring only when offered) E-Business Management Digital Marketing (Formerly BADM 395 DIG; offered fall only) Marketing Analytics (Formerly BADM 395 MA; Prerequisites: BADM 210 and BADM 211, last offered Spring 2022)
BADM 374 BADM 378 BADM 382	Management Decision Models (Prerequisite: BADM 210) Logistics Management International Marketing (Prerequisite: BADM 320)
BADM 395 CA BADM 395 SMM	Consumer Analytics Social Media Marketing
GEOG 440	Business Applications of GIS (Spring only when offered)
TOTAL HOURS		27

Requirements for students who were admitted to Illinois in Fall 2021

Code	Title	Hours
BADM 322	Marketing Research (Prerequisite: BADM 320)	3
BADM 325	Consumer Behavior (Prerequisite: BADM 320)	3
BADM 420	Advanced Marketing Management (Prerequisite: BADM 320)	3
Select Six:		18
BADM 311	Leading Individuals and Teams (Prerequisite: BADM 310)
BADM 312 BADM 321 BADM 323	Designing and Managing Orgs (Prerequisite: BADM 310) Principles of Retailing (Prerequisite: BADM 320) Marketing Communications (Prerequisite: BADM 320)
BADM 324	Purchasing and Supply Mgmnt (Prerequisite: Credit or concurrent enrollment in BADM 320)
BADM 326	Pricing Policies (Prerequisite: BADM 320)
BADM 327	Marketing to Business and Govt (Prerequisite: BADM 320)
BADM 328	Business-to-Business Selling
BADM 329	New Product Development (Prerequisite: BADM 320)
BADM 330 BADM 331 BADM 351 BADM 360 BADM 361	Brand Management Making Things (Spring only when offered) E-Business Management Digital Marketing Strategy Formerly BADM 395 DIG; offered fall only) Marketing Analytics (Formerly BADM 395 MA; Prerequisites: BADM 210 and BADM 211; last offered Spring 2022)
BADM 374 BADM 378 BADM 382	Management Decision Models (Prerequisite: BADM 210) Logistics Management International Marketing (Prerequisite: BADM 320)
BADM 395 CA BADM 395 SMM	Consumer Analytics Social Media Marketing
GEOG 440	Business Applications of GIS (Spring only when offered)





TOTAL HOURS		27

Requirements for students who were admitted to Illinois in Fall 2020

Code	Title	Hours
BADM 322	Marketing Research (Prerequisite: BADM 320)	3
BADM 325	Consumer Behavior (Prerequisite: BADM 320)	3
BADM 350 BADM 375	IT for Networked Organizations Operations Management	3 3
BADM 420	Advanced Marketing Management (Prerequisite: BADM 320)	3
Select four: Must include at least two Marketing Major Elective Courses - marked with *		12-13
BADM 321*	Principles of Retailing (Prerequisite: BADM 320) *
BADM 323*	Marketing Communications (Prerequisite: BADM 320) *
BADM 324*	Purchasing and Supply Mgmnt (Prerequisite: Credit or concurrent enrollment in BADM 320) *
BADM 326*	Pricing Policies (Prerequisite: BADM 320) *
BADM 327*	Marketing to Business and Govt (Prerequisite: BADM 320) *
BADM 328*	Business-to-Business Selling *
BADM 329*	New Product Development (Prerequisite: BADM 320) *
BADM 330* BADM 331*	Brand Management * Making Things * (Spring only when offered)
BADM 382*	International Marketing (Prerequisite: BADM 320) *
BADM 395 DIG *	Digital Marketing Strategy*
BADM 395 SMM* BADM 395 MA* PSYC 201	Social Media Marketing* Marketing Analytics Intro to Social Psychology (Prerequisite: PSYC 100 or PSYC 103)
BADM 311	Leading Individuals and Teams (Prerequisite: BADM 310)
BADM 312	Designing and Managing Orgs (Prerequisite: BADM 310)
BADM 374	Management Decision Models (Prerequisite: BADM 210)
BADM 378	Logistics Management
BADM 403	Corporate and Commercial Law	4
TOTAL HOURS		27